One of the keys to success in business is proper business promotion. Not in words, but in propaganda. Business will grow only when its promotion is done properly. Promotion has been involved in business since its inception. But in the era of modernity, this campaign system has also become modern. Must be modern. How old will the public see? This modernity of campaigning is called digital marketing. Let’s know what digital marketing is and the importance of digital marketing!
What is Digital Marketing?
In simple terms, digital marketing is the promotion of a product or service using all modern communication technologies, especially the Internet. There are many types and types of digital marketing and it depends on the type of campaign it is being used for. As mentioned above, marketing is not only necessary for business expansion.
In today’s era, any type of service or start-up requires campaigning. Be it an event or a contest campaign or an election campaign. And since the time is now digital, so the medium of campaign also needs to be digital. So the question may come that all the ads we see on television, all the ads we see on social media, all the ads we see while playing games on mobile, what is digital marketing? The answer is ‘yes’, they are all digital marketing. Now understand the importance of digital marketing?
Digital Marketing vs Analog Marketing
A marketer must be proficient in several aspects to properly implement the concept of digital marketing. Before that, little is known about analog marketing, the predecessor of digital marketing. In digital marketing, we can learn about a new product or an organization at home. But in the case of analog marketing, the matter was not so simple. Nowadays, instead of campaigning on social media, then door-to-door campaigning had to be done. At present, during the elections, as we see the candidates going door to door asking for votes, it is very much the same.
Here candidates present themselves and inform everyone about their organization. Here they want to build a one-to-one relationship. Same goes for analog marketing. For digital marketing, just by posting a post on social media, thousands or millions of people are getting to know about it. But in analog marketing, by creating a relationship with one person, it is arranged to reach 10 more people through that one person.
That’s why one-to-one relationship is very important here. In this connection a card or leaflet is given to everyone for self-promotion, where the person’s identity and address are given. When a new movie comes out, it is seen that postering is being done in the area and its poster is also being printed in the newspaper. All these fall under the scope of analog marketing.
One to one relationship is very important for marketing
Now the question may arise that digital marketing has replaced analog marketing? The answer is, no. Digital marketing has made analog marketing easier. Where earlier one had to go door to door to carry out one’s campaign or distribute a card of one’s identity to people for campaigning, nowadays one can announce one’s identity through a post or some kind of advertisement on social media.
Marketing is still seen through ordinary billboards in many places in Bangladesh. This is a type of analog marketing. But there are billboards in New York’s Times Square or in Tokyo, Japan. Why is such a modern country doing marketing in such an old way? In fact, all their billboards have a touch of advanced technology. They use display screens on almost all their billboards, because they understand the importance of digital marketing. The key to successful marketing is how well you attract your audience. The more impressive your advertising is, the more visitors will be attracted.
When is digital marketing needed?
Now the question is whether we will do digital marketing everywhere? As mentioned earlier, the main objective of marketing is to attract the audience. If a visitor’s eye is drawn to your ad once, they will read what you have written. Suppose you want to advertise your company by placing a billboard on the side of a road in the middle of the desert. Now in the desert will you put display billboards to attract people’s attention?
Those who drive through desert roads notice nothing but desert around them. So if you put up a very simple billboard, it will also attract people’s attention. In other words, despite the importance of digital marketing nowadays, there is no saying that marketing itself needs to be digital. Depending on the location and situation, it can be made effective even in the old rules.
Different methods of digital marketing
Now let’s take a look at what types and how many types of digital marketing can be:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
Digital Marketing through Search Engine Optimization (SEO).
Let’s say you want to start an online bookstore. If people order a book, it will be delivered to their home from your store. Now nobody knows about your shop. If someone needs to buy books online, he will ask Google Mama “Online Book Shops in Bangladesh.” Google Mama will also tell him about the current bookshops like Sunder. But the interesting thing is, the gentleman will know about those shops which are on the first page of Google.
Google may not recognize you as a new store owner. So Google may not show you on the first page. Now SEO is a method that will force Google to bring you to the first page of search. That is why several keywords have to be used while developing the website. If you pay Google again, it will bring you to the first page. It is also called SEM or Search Engine Marketing. Also, if you want to know more about SEO, you will get a lot of interesting information.
Social media marketing
There’s a good chance you first saw the link to this article on the Ten Minute School Facebook page. Because you, me and everyone else spend a large part of the day on social media. As social media has become a major medium of communication in today’s society, it is a big platform for digital marketing to all. Social media is now used by everyone to promote an event or a product. It is also seen that many people now use frames as filters on profile pictures to promote an event. Event marketing can also be done through these. You can easily run your campaign door to door through post sharing and boosting.
Promotion through social media is now very easy (Source: Sendian Creations).
Digital marketing through social media stories
Every hour of every day someone is uploading stories on social media. What you are doing, what you are eating, where you are going, who you are going with, everything should be shared in the story. Various organizations are taking advantage of this story to sell products. It is also seen that various companies are promoting their products on stories with their affiliates. This kind of campaign has really become very popular now and everyone is adopting it.
Video Marketing on Social Media
Live video sharing on social media is now so common that marketers have not failed to take advantage of it. Live videos on the use of various products or live videos of product unveiling are now attracting more customers. Through video sharing, you can easily convey your message to your customers. Many use 360° video which makes